Settlers Coffee

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Project overview

A full brand identity and packaging project for Settlers Coffee Co., an imagined Vancouver, Washington-based coffee brand, developed as a personal exploration in building a brand from the ground up.

Services

Branding

Art Direction

Client

Personal

Industry

Beverage

Year

2018

Challenge

The goal was to create a complete brand identity — logo, packaging, and visual system — for a coffee brand rooted in a strong sense of place. The concept needed to feel authentic to the Pacific Northwest while standing out with a distinct, timeless visual language.

Outcome

The result is a cohesive brand identity anchored by a Washington state emblem, paired with premium packaging design that carries the brand's rustic, regional character across every touchpoint.