PowerLife
Project overview
Product and packaging art direction for MyPowerLife, refreshing the brand's visual presence across its product line.
Services
Art Direction
Client
Tony Horton
Industry
Wellness
Year
2026
Challenge
MyPowerLife's packaging had an outdated look and feel that no longer matched the brand's quality or ambitions. The goal was to modernize the visual direction across the product line while keeping it recognizable to existing customers.
Outcome
The refreshed art direction gave MyPowerLife a more modern, elevated look across its products, with client and customer feedback affirming the shift.
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